"When 'Sideways' first came out, Santa Ynez Valley didn't have the luster of Napa. But it has grown since 2004, with tourism booming and towns flourishing."
"Before 'Sideways,' towns like Los Olivos were known for their oddities, but now are thriving hubs of activity, drawing visitors eager to experience the region."
"The cannabis industry has also taken root in Santa Ynez, producing 9.8 million pounds last year, making it a more valuable crop than wine grapes themselves."
"Santa Ynez Valley remains a prime getaway from L.A., offering polo lessons, delectable food, charming shops, and wine that flows abundantly across estates."
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