Backroads has introduced its new 30s & 40s Collection, specifically designed for active travelers in their 30s and 40s who seek a balance between career and adventure. This collection features a wide range of trips worldwide, focusing on immersive experiences that connect travelers more deeply with their destinations. With strong early demand, especially for notable landscapes, these itineraries reflect a shift toward valuing experiences over material possessions, anticipating a significant wealth transfer that will empower this demographic to invest in meaningful adventures.
Backroads has launched its 30s & 40s Collection, targeting active travelers looking for immersive experiences that balance career-building and adventure.
These itineraries cater to a younger demographic, offering diverse destinations that blend physical activity with cultural depth and luxurious lodging.
With a projected $27 trillion wealth transfer by 2045, this generation prioritizes experiences over material goods, shaping their travel choices innovatively.
Demand has been strong for trips that provide deeper connections, offering adventures from cycling in Portugal to hiking Machu Picchu, ideal for modern adventurers.
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