Leadership is the key. The teams that have leaders and leaders buy in, and they hold everybody accountable, and there's consequences… those are the teams that really take a step forward. - Elliotte Friedman
You've heard a couple of general managers say to me, ‘Listen, if we don't get fans back this year and next year, how are we even going to sign who we have? How are we going to grow?’ - Elliotte Friedman
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