Why Ghosts Is Suddenly Haunting Some Local TV Stations
Briefly

Why Ghosts Is Suddenly Haunting Some Local TV Stations
"Though it doesn't snag the Emmy love or buzz of shows like Abbott Elementary and The Bear, the single-camera half-hour has been a quiet ratings smash: Last season, Ghosts averaged 12.1 million multi-platform viewers, per Nielsen, making it network TV's most-watched comedy (tied with CBS's Big Bang Theory spinoff, George & Mandy's First Marriage) and a bigger hit than streaming heavyweights such as The White Lotus and 1923."
"A source tells me this is very much a test: For now, Ghosts is only scheduled to air on these stations for ten weeks, leaving their lineups in mid-December. The hope is that ratings for these local broadcasts will be strong enough to make a case to launch Ghosts into national syndication, most likely in the fall of 2026, when the show will have also built up a library of roughly 90 episodes."
Ghosts returns to CBS after averaging 12.1 million multi-platform viewers last season, making it one of network television's top comedies. The series outperformed several streaming hits and remains a ratings heavyweight despite limited awards buzz. Changing syndication economics have made local stations cautious about off-network sitcoms unless they meet specific pedigree or age criteria. CBS Studios, Lionsgate, and BBC Studios launched a quiet test, airing Ghosts five nights a week on 13 CBS-owned stations and WCIU for ten weeks. The test aims to produce local ratings to justify a national syndication rollout, likely in fall 2026 when the series reaches roughly 90 episodes. The show's single-camera format features rapid-fire jokes and largely self-contained half-hours, aiding syndication appeal.
Read at Vulture
Unable to calculate read time
[
|
]