Fox Sports is close to finalizing an agreement for Dave Portnoy, founder of Barstool Sports, to join the college football program Big Noon Kickoff. This move comes after the cancellation of three shows, including Speak and Breakfast Ball, which prompted a reshuffle in Fox Sports' programming. Barstool content will also be featured on FS1, mirroring a similar strategy by ESPN with Pat McAfee. Fox is aiming to engage audiences from non-traditional sports media to boost viewership.
Fox Sports is reportedly nearing a deal that would see Barstool Sports founder Dave Portnoy appear on the college football program Big Noon Kickoff.
The deal would also see Barstool content featured on the flagship channel Fox Sports 1, as the network aims to fill gaps left by recent show cancellations.
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