"Google has revealed YouTube brought in more than $60bn (44bn) in revenue in 2025 as the firm targets getting more subscribers. The figure, which totals the money generated through advertising on YouTube as well as paid subscriptions, far surpasses streaming rival Netflix's $45bn revenue. It appears to be the first time Google has individually highlighted its video platform's yearly revenue since acquiring it in 2006."
"Midia Research senior analyst Hanna Kahlert said while it was a big announcement, it was "perhaps not a surprising one" - with the platform becoming "almost infrastructural for digital natives". "YouTube is one of if not the most-used of all digital offerings, with over 70% of international consumers using it weekly, and over 50% using it daily," she told the BBC, citing Midia consumer survey data."
YouTube generated more than $60bn in revenue in 2025 from advertising and paid subscriptions, exceeding Netflix's $45bn. The total appears to be the first annual revenue figure highlighted since acquisition in 2006. Midia consumer survey data shows over 70% of international consumers use YouTube weekly and over 50% use it daily, indicating extensive reach. Multiple monetization methods, including adverts and paid tiers, support revenue capture. Global ad revenue in Q4 2025 was $11.38bn, below expectations. YouTube Premium contributed to over 325 million paid subscriptions across Google consumer services in 2025, and cheaper subscription tiers aim to drive further growth.
Read at www.bbc.com
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