There's one way to save Apple from irrelevance, and Tim Cook's not going to like it

Apple has lost its customer-first design vision on its way to becoming the world's most lucrative company.

While total revenue has exploded during Tim Cook's command, it was mainly thanks to the iPhone which accounted for 52% of Apple's total 2023 sales.

Apple is already behind in the new era redefining human interaction with technology, facing existential headwinds that a great iPhone business alone may not solve.

Read at Fast Company