Microsoft's discontinuation of the HoloLens 2 headset signals a significant shift for the company, as it previously aimed to establish itself in the AR market. With no plans for a follow-up device, users are being informed that this is their last opportunity to acquire the headset before it becomes unavailable. Initial launches targeted enterprise consumers, which limited its mass-market appeal, and the company’s previous abandonment of HoloLens 3 plans only reinforces this retreat from the AR landscape.
Despite the HoloLens 2's discontinuation, the future of AR is not bleak. Major players in the tech industry, namely Apple and others, have recently revealed new AR hardware. Their offerings are notably more compact and light than the HoloLens, suggesting a shift towards more consumer-friendly designs and applications. This change in focus could indicate potential for growth in the AR market, even as Microsoft steps back from its previous ambitions.
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