Tesla is spending big bucks to convince retail shareholders to ratify CEO Elon Musk's court-rejected $56 billion compensation package.
The company's board has hired a 'strategic adviser' working with an outside law firm to convince shareholders. The adviser set up a dedicated Vote Tesla website to encourage participation.
Tesla is buying ads on Musk-owned X (formerly Twitter) to promote the CEO's pay package.
The Delaware court rejected the compensation package, prompting Tesla to use a corporate law loophole to seek shareholder approval.
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