There seemed to be broad agreement on most of the big themes: More ads, higher prices, and fewer big swings on prestige TV. These changes are all united by the shift towards profitability, rather than growth-at-all-costs.
Some execs told The Times that streamers will keep raising prices for the ad-free tiers with the aim of pushing more customers to sign up for ad-supported subscriptions instead.
The growth of ad-supported streaming could affect the kinds of movies and shows produced, aiming at mass audiences like ad-supported network TV, shifting from the more ambitious fare available on subscription-supported platforms.
#streaming-industry #profitability #subscription-tiers #ad-supported-streaming #content-production-trends
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