This announcement by GN is in an effort to concentrate resources and efforts on Jabra's enterprise products within audio, including enterprise-grade true wireless earbuds, as well as video and OTC hearing devices. While this puts a stop to the long-term development of the Elite and Talk product lines, it does not mean product names will cease to exist and the existing products will continue to be available.
Jabra wasn't the first company to make true wireless earbuds, but it was among the first to make a lasting impression. In 2018, it debuted the Elite 65t, the first set of its kind that I felt was truly compelling. They also offered better sound quality and more reliable connectivity than a lot of their existing competition.
With subsequent releases, the company revised its formula, assisted consistently by its parent company. Jabra was among the first to drastically reduce the size of its buds, while some of the competition still struggles to balance size and fit even today.
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