Samsung remains a leader in consumer electronics, noted for technological advancements such as integrated AI in folding phones. However, the company has experienced an unprecedented loss in market share for the first time in ten years, particularly in smartphones, televisions, and displays. Revenue for 2024 grew to nearly $220 billion. Mauro Porcini's appointment as Samsung's first chief design officer marks a strategic shift towards a global brand identity focused on human-centered design and addressing fundamental human needs.
Samsung is the world's leading consumer electronics company, and its technological innovations like folding phones with deeply integrated AI are unmatched. However, market share has eroded for the first time in a decade in key categories such as smartphones, televisions, and car displays.
Mauro Porcini, Samsung's first chief design officer, emphasizes addressing Maslow's hierarchy of needs and considers design an act of love, aiming to place people at the center of the company's strategy.
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