"Salesforce CEO Marc Benioff is done talking about the cloud and is renaming everything after its AI software Agentforce - perhaps even the whole company. Salesforce slapped the "Agentforce" moniker on many of its products and services recently. And when the company reported earnings this week, there were updated names for several offerings. Sales is now "Agentforce Sales." The Service offering is "Agentforce Service," and Platform became "Agentforce 365 Platform," and so on."
"A Salesforce employee recently told Business Insider that the company might change its official corporate name to Agentforce. This was mentioned partly in jest. However, during an interview with Benioff late on Wednesday, the CEO confirmed this is a possibility. "It might," Benioff he told Business Insider. "That would not shock me." There's precedent for such radical moves in the industry, as companies shift focus to new technologies or strategies."
Salesforce is rebranding a wide range of products under the Agentforce name and may rename the corporate entity Agentforce. Product names changed to Agentforce Sales, Agentforce Service, and Agentforce 365 Platform among others. CEO Marc Benioff cited customer feedback from recent focus groups indicating that clients prefer AI agent terminology over the word cloud. Benioff confirmed the possibility of a corporate name change and noted industry precedent for strategic renaming. The move aligns Salesforce toward AI agents as the central theme for offerings and marketing ahead of the company’s Dreamforce conference.
Read at Business Insider
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