Sir Rocco Forte's expansion into Europe with five new luxury hotels follows a significant investment from Saudi Arabia's Public Investment Fund, valuing Rocco Forte Hotels at £1.4 billion. Despite revenue challenges from its Russian properties, the group reported overall growth, boosting its UK and overseas revenues.
With the investment, Forte Hotels plans to strengthen its presence in key European cities, including Milan, Sardinia, and Naples, underscoring the family's deep ties to Italy, which enhance the brand's authenticity.
The financial performance reflects a 6.3% increase in total revenue to £311.9 million, while room occupancy slightly rose to 59.9%. Strategic decisions and a focus on city leadership are key to the group's future.
Despite Saudi Arabia’s PIF acquiring a 49% stake, the Forte family remains in majority control of Rocco Forte Hotels, ensuring their legacy and strategic direction continue under their oversight.
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