In Threads, posts generating a high volume of comments are prioritized by the algorithm, leading to an engagement bait culture that influences user interactions.
Unlike platforms that prioritize shares like Twitter, Threads emphasizes comments, which opens the door to manipulation and strategic engagement through deliberately crafted posts.
Rage bait is prevalent in the current online landscape, as users recognize that extreme content often garners more interactions—from TikTok to Threads, it continues to thrive.
The shift from likes and shares to comment-centric metrics on social apps creates a different social dynamic but also encourages users to create more provocative content.
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