Netflix's ad-supported tier has reached 40 million monthly active users, with over 40% of new signups opting for the ads plan, showcasing rapid growth.
Netflix is building an in-house advertising technology platform to power its ad-supported plan, aiming to provide marketers with new ways to buy and measure ad performance.
Netflix is expanding its roster of programmatic partners to include The Trade Desk, Google's Display & Video 360, and Magnite, alongside its existing partner Microsoft, as it seeks to enhance its advertising capabilities.
The company is working with various partners for measurement and verification of ad performance, prioritizing a strategic approach to ensure a positive advertising experience for its members.
[
add
]
[
|
|
...
]