Netflix is breaking its long-standing tradition of not offering 'appointment viewing' by streaming live football games, expanding into live broadcasts to entice more subscribers.
The success of the recent Netflix Is a Joke comedy festival reinforces Netflix's move into live events, making traditional TV networks uneasy about their dominance.
The streaming giant has historically focused on binge-worthy content and licensed reruns, but is now diversifying by hosting live sports like NFL games and comedy events.
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