Netflix is reportedly considering offering a completely free version of the service supported by advertising in markets like Asia and Europe, excluding the US. This move aims to capture more subscribers where the current pricing is a barrier.
The potential free plan idea is part of Netflix's strategy to broaden its subscriber base, especially in regions where lower-income consumers struggle with the current pricing. The company sees this as a way to continue growth momentum.
Netflix's slow growth in ad-based subscriptions compared to competitors like Prime Video and Hulu is pushing the streaming giant to explore a free tier with ads. Netflix co-CEO Greg Peters acknowledged the need to accelerate progress in this area.
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