Netflix discontinued Basic plan in the U.S. and France, prompting users to choose the more profitable ad-supported plans like Standard With Ads.
Despite the lower cost, Netflix earns more from the ad-supported Standard plan at $6.99/month through advertising revenue, driving its financial success.
Netflix's record high of 277.65 million subscribers is partly due to a 34% increase in sign-ups for the cheaper ad-supported plan and tighter restrictions on password sharing.
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