Netflix added 9.3 million subscribers in Q1 2024, surpassing expectations. Revenue reached $9.3 billion, growing 15% YoY. The introduction of ad-tier subscriptions and cracking down on password sharing contributed to growth.
The company focuses on scaling its member base and improving advertisers' capabilities. Expecting 13-15% revenue growth for the year, noting the need to create diverse and appealing content.
New Chief of Film at Netflix aims to enhance film quality and produce a wider range to cater to diverse subscriber interests. The company emphasizes an audience-centric approach to content quality.
#netflix-growth #financial-performance #content-expansion #audience-centric-approach #subscriber-base
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