Microsoft plans to release the coming installment of the 'Call of Duty' videogame to its subscription service, marking a departure from the traditional standalone sales approach.
The move follows Microsoft's acquisition of Activision Blizzard for $69 billion late last year, aiming to leverage one of the most successful entertainment franchises with over $30 billion in lifetime revenue.
This strategy aligns with Microsoft's focus on expanding its Game Pass subscription service, aiming to rival PlayStation consoles and attract more players to its platform.
However, analysts raise concerns about the potential impact on individual sales as the game's release on Game Pass could alter revenue streams.
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