Microsoft will open a mobile game store on the web in July to compete with Google Play and Apple's App Store, aiming for maximum accessibility.
The store will start with games from Microsoft-owned studios like Candy Crush Saga, marking Microsoft's entrance into the mobile gaming space with a focus on direct-to-consumer stores.
Xbox's move towards mobile gaming was bolstered by the acquisition of Activision Blizzard, which owns Candy Crush developer King, emphasizing Microsoft's strategic growth in the market.
Despite criticism for studio closures, Xbox President Sarah Bond defended decisions citing lack of growth and high costs for AAA games, emphasizing the complexity of factors considered.
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