Greenwashing is a deceptive marketing tactic wherein companies misrepresent their sustainability efforts to appear more eco-friendly without making significant changes or investments in sustainability.
To determine if a brand is truly sustainable, look for certifications like B Corp, GRS, OEKO-TEX, Fair Trade, and evidence of programs such as recycling or carbon offsetting.
Many companies can make unregulated claims regarding sustainability, leaving consumers frustrated and confused about which products genuinely contribute to environmental preservation.
Tentree exemplifies a brand that combines transparency and certification, providing consumers with insight into their eco-impact and using sustainable materials in their products.
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