An analysis found that an item being an Amazon brand or a product exclusive to Amazon significantly influenced its ranking in search results. Amazon branded products dominate top search placements, allowing the company to boost prices and revenue from other brands.
Amazon's strategy of boosting sales for its products impacts the ranking system, giving its products a competitive advantage even if they do not maintain the top positions.
Equal opportunity trading is vital in today's economy, addressing challenges faced by small businesses due to big tech companies dominating platforms and search results.
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