I think the biggest takeaway is that what Google's public representatives say and what Google search engine does are two different things... These documents give a more detailed view of how Google Search controls the information we consume.
For SEO, an industry that lives and dies by Google's algorithms, the leaked documents are an earthquake. It's like the NFL's referees rewrote the rules of football halfway through the season, and you're just finding out while playing the Super Bowl.
Several SEO experts tell Gizmodo the leak lists 14,000 ranking features which, at the very least, lay a blueprint for how Google organizes everything on the web.
Google has previously denied that it uses some of these ranking features in Search, but the company confirmed these documents are real, albeit, in its telling, imperfect.
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