Two years ago, YouTube abandoned its audacious plan to beat Hollywood at its own game. The platform's unlikely ascent to the top of the leaderboard shows that more than a decade into the streaming era, the internet has continued to change the nature of TV and the habits of viewers.
Since Netflix started offering original content in 2012, TV networks have jumped into the streaming race, trying to outflank one another with major upfront investments. On YouTube, ordinary creators decide what to make and cover production costs.
The decision to leave content decisions with creators was the most important lesson the company learned, Neal Mohan, YouTube's chief executive, said.
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