How Google, Netflix, and Warner Bros.'s ad tech stole the show from celebrities at TV upfront
Briefly

from Fast Company1 month ago
Television upfronts focus on ad tech and AI advancements, overshadowing traditional TV advertising elements like celebrity appearances and exclusive show previews.
Fast Companyhttps://www.fastcompany.com/91127117/how-google-netflix-warner-bros-s-ad-tech-stole-show-from-celebrities-tv-upfront
Key ad tech highlights include shoppable ads on Warner Bros Discovery, AI-driven non-skippable ads on YouTube, and Netflix's plan to introduce in-house ad tech for advertisers.
Fast Companyhttps://www.fastcompany.com/91127117/how-google-netflix-warner-bros-s-ad-tech-stole-show-from-celebrities-tv-upfront
Read at Fast Company
#television-upfronts #ad-tech #artificial-intelligence
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