Before Musk's purchase in 2022, Twitter was hardly a thriving business. It was hemorrhaging money, posting a net loss in eight out of the 10 years between 2012 and 2021.
Whether it's algorithmic changes, renaming the platform 'X' or the loss of verification of public figures, many users and experts believe his moves made the site a worse place.
Musk's intention to boost Twitter Premium with post prioritization and ad revenue sharing ended up amplifying the presence of low-quality, sensationalist Blue Tick content farms.
Between 2022 and 2023, Twitter lost $1.5 billion in ad revenue and only gained $0.5 billion from paid subscriptions, indicating the failure of Musk's strategy.
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