Robby Starbuck has successfully targeted companies like Tractor Supply and Jack Daniel's, pressuring them to drop DEI initiatives in response to backlash from right-wing activists.
In a decisive move, Jack Daniel's announced they would eliminate their diversity programs following backlash from Robby Starbuck and other anti-LGBTQ+ activists.
Lowes has ended its participation in Human Rights Campaign initiatives and support for Pride events, reflective of a broader trend among companies capitulating to anti-DEI pressure.
Starbuck's tactics of leveraging public criticism against brands responding to 'woke' policies illustrate the growing influence of right-wing activists on corporate practices.
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