Amazon announced its new Vision Assisted Package Retrieval technology, using spotlights in delivery trucks to streamline package identification, improving efficiency and speeding up deliveries.
Doug Herrington emphasized the connection between quick deliveries and customer habits stating, "When we speed up deliveries, customers shop more... they will come back sooner and shop more."
The company plans to implement this system in 1,000 active delivery trucks supplied by Rivian, indicating strategic partnerships to enhance its delivery capabilities.
With the delivery vans' ceilings equipped with cameras and LED projectors, Amazon aims to make package retrieval faster and more efficient, reinforcing their commitment to innovation.
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