HoYoVerse has set quite the precedent when it comes to snazzy cinematics, not only outside of the game but during key story moments as well.
In games like Zenless Zone Zero it's the characters that are the core draw for most players. Sure, gameplay is important, but a character that speaks to you can keep a long-time player attached.
These sorts of major updates are always worth coming back to. Not only are they usually packed with new quests, but getting caught up on the story is genuinely worth it.
A valuable card for video game companies is sex appeal, especially for gacha games that get their bread and butter from selling currency used in character banners.
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