"Makeup is one of the best escapes on planet Earth. When you use a 'Pat McGrath' product, you are transported into another world.”
"Pat McGrath pioneered beauty's direct-to-consumer model, launching her first product on social media channels a month before Kylie Jenner's debut. Her ability to create hype for limited-run drops has defined modern beauty marketing.”
"Although her brand has faced challenges in profitability after rapid growth and private equity investments, Pat McGrath's imaginative artistry still captivates the beauty world, inspiring new looks and products.”
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