"The biggest corporate brands in the world used to be distinct companies like: Coca-Cola, IBM, Nokia, Disney. Now, the brands of 'Elon Musk, Richard Branson, Jeff Bezos and Mark Zuckerberg' are the biggest."
"It's not about letting them or stopping them; the really smart CEOs recognize that it's in partnership with their communication teams and are very intentional about how and when they communicate."
"The ones who get it right are really clear-eyed about who they are, their vision and the audiences that are most important to them. The ones that get it wrong are often trying to appeal to everyone."
[
Collection
]
[
|
...
]