Square Enix's president Takashi Kiryu noted that 'cannibalization between our own titles' could have impacted sales performance. Final Fantasy 16 and 7 Rebirth were released too close together. He expressed concern that both titles, although critically successful, struggled to meet expected sales due to their launch timeframe.
Kiryu suggested that the release of Final Fantasy 16 in June 2023 and Final Fantasy 7 Rebirth just eight months later in February 2024 within the same fiscal year created challenges, implying that overlapping releases could dilute potential sales for each title, affecting their individual market performance.
Despite the critical reception, Square Enix did not provide specific sales figures for the two games, making it difficult to gauge the magnitude of the situation. Kiryu articulated the need for better planning in the future, implying that release strategy will be reevaluated to ensure titles do not hinder each other's sales.
Looking ahead, Kiryu mentioned the intention to 'curate our pipeline over the next three years.' This suggests a focused effort on strategic release planning to optimize sales without internal competition, striving to enhance the profitability of Square Enix's offerings.
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