Roblox Corporation's ambitious plan aims to increase daily active users from 79.5 million to 1 billion through partnerships, improved creator compensation, and engaging new features.
The partnership with Shopify will enable developers to sell their own physical merchandise directly within Roblox, allowing users to make purchases without leaving the platform.
Roblox is enhancing revenue sharing for premium experiences, where creators can earn up to 70% depending on the pricing of their games, encouraging more high-quality content.
While expressing current limitations about game capacity, co-creator David Baszucki affirmed Roblox's commitment to creating a platform that can support extensive open-world experiences.
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