Wiley Webb's journey revealed that despite trillions in trade, food buyers struggle to find suppliers, showcasing the opaque nature of the procurement process.
Permanent aims to connect commercial buyers with regenerative farms, spotlighting seasonal, local produce while enhancing procurement efficiency through advanced AI and customized contracts.
Through its marketplace, Permanent provides a solution for large buyers to access diverse local farms, aiming to cut distribution costs while promoting sustainable practices.
The core challenge for the food system lies in the complex logistics and availability of diverse food items, inhibiting the desired transparency in procurement.
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