Phil Knight's journey to build Nike reflects a deeper quest for meaning and creativity, emphasizing that the essence of work should be about play and purpose.
Nike's success is tied to its ability to instill a sense of meaning in its employees' work, leading to increased motivation and better performance across the company.
Research from my doctoral dissertation indicates that meaningful work is the most significant factor influencing employee motivation, overshadowing other metrics.
John Donahoe's leadership was successful in diversification and navigation through crises, yet it has been suggested that it has traded away the core meaning of Nike’s culture.
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