London-based DELLI bags 5.4M from Balderton, HV Capital, others - Silicon Canals
Briefly

"We see a mega trend in the way food is consumed. Buyers are stepping away from overprocessed, mass-produced food to small-batch, independently-made products. They want to discover new food with a story behind it."
"On the seller side, DELLI is developing tools that allow the small batch producers to start and grow their business and connect with buyers easily, helping overcome some of the big roadblocks they face in the current system dominated by supermarkets."
"The idea behind DELLI is based on the belief that 'food is the new fashion.' The company says food has surpassed fashion in popularity on social media, with new generations exploring food more than ever in the digital world."
Read at Silicon Canals
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