"As college students, we noticed a common problem that many people before us have endured," Max Schauff, LineLeap's co-founder and CEO, told TechCrunch. "Our favorite college bars had really long lines. The issue was that bars didn't have an open and transparent way of allowing customers to skip the line on their most special nights. And they were leaving a lot of revenue on the table because of it."
"We launched on a negative-five-degree February night in Madison, Wisconsin. After night one resulting in success, we used that excitement and spent the next few years, mostly during our summer breaks, loading into the car and driving college towns to further develop our business."
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