Keychain aims to reestablish the connection between brands and manufacturers, allowing brands to discover their product makers and partner with them for innovation.
Hanrahan emphasizes the gap in the relationship between brands and manufacturers, claiming most brands currently own little beyond their name and marketing strategies.
Through the Keychain platform, brands can explore existing products and reach out to manufacturers directly for collaboration on new offerings.
The startup has already facilitated $500 million in manufacturing demand since its launch, showcasing its impact in bridging brands with manufacturers.
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