Key Insights for Software Founders: What Really Matters
Briefly

Key Insights for Software Founders: What Really Matters
"Maybe there's an extension to that dream where you sell it for millions, or where you build a company that allows you to retire. But the core of the dream is this: you have a thing that you think needs to be built, you build it, and then people come and give you money for it because they actually need it."
"A quick word from our Sponsor, Paddle.com. I use Paddle as my Merchant of Record for all my software projects. They take care of all the taxes, the currencies, tracking declined transactions and updated credit cards so that I can focus on dealing with my competitors (and not banks and financial regulators). If you think you'd rather just build your product, check out Paddle.com as your payment provider."
"Let's start with the user interface. I thought, if I don't spend hours, days, and weeks tweaking this interface, people aren't going to use my product. And lo and behold, people still use it, even though a lot of the things that I want to change - things I feel deserve weeks worth of refactoring - are still sitting in my feature backlog."
Founders start with a dream to build software that people need, that makes money, and that can be improved over time, possibly culminating in a sale or retirement. Payment providers can handle taxes, currencies, declined transactions, and card updates so founders can focus on product and competition. Founders frequently over-index on user interface tweaks and refactors, spending weeks on polish that customers often ignore. Many desired changes remain in backlogs because users continue to use products that serve their needs rather than demanding perfection.
Read at The Bootstrapped Founder
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