Google Maps is boring. This couple is building a new social-mapping platform focused on fun and communities.

"We essentially see ourselves as a Google Maps for communities," PamPam cofounder Helena Jaramillo told Business Insider.

"We've lived in so many different places, and so we always were having to orient ourselves around a new place," Jaramillo said. "We used all these apps obviously to do that, Google Maps or getting lists or recommendations from friends, but it just never really felt right."

Read at Business Insider