The European Embedded Finance market is projected to grow exponentially, reaching €180 billion by 2028, reflecting a significant shift in consumer purchasing behavior.
Embedded Finance integrates financial services directly into non-financial platforms, offering consumers instant and personalized purchasing experiences that can enhance overall satisfaction.
Data shows that nearly half of UK consumers—specifically 48%—are more inclined to complete a purchase when payment options like instalments are available.
Merchants have a unique opportunity to tap into embedded finance solutions, which can help increase customer loyalty, boost sales, and provide deeper insights into consumer behavior.
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