"X is rolling out a built-in 'Paid Partnership' label that creators can apply to sponsored posts, replacing the hashtag workarounds they've had to rely on until now. The feature, by the platform's head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post's content. It can also be applied retroactively."
"The label is meant to help creators comply with years-old FTC regulations requiring clear disclosure of sponsored content. The agency sent out letters reminding influencers about this requirement in 2017, and Instagram added a disclosure feature that same year. Without a native tool, X creators had been left to use hashtags like #ad and #paidpartnership."
"X has been trying to court creators for some time with tools like ad-revenue sharing and creator subscriptions, but the platform still struggles with major image issues following a string of scandals like Grok creating CSAM. The Elon Musk-owned platform is under investigation both domestically and for the AI agent's behavior."
X is introducing a built-in 'Paid Partnership' label that creators can apply to sponsored content, replacing previous hashtag workarounds like #ad and #paidpartnership. The feature, developed by X's head of product Nikita Bier, includes a toggle that displays a disclosure label directly beneath post content and can be applied retroactively. This tool helps creators meet FTC regulations requiring clear sponsored content disclosure, requirements the agency emphasized through letters to influencers in 2017. Instagram implemented similar disclosure features that same year. X has been actively recruiting creators through ad-revenue sharing and subscription tools, though the platform faces ongoing challenges from recent scandals and investigations.
Read at Engadget
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