Social media is filled with vanity metrics to the point that they are often used to quantify the success of any particular campaign.
Everybody chases the dragon, but beyond website clicks and potential sales leads, the ROI of vanity metrics are thin.
Social media quickly gained importance in the last 20 years... brands spending $269 billion on advertising on these platforms, expected to grow to over $300 billion next year. Sprout Social estimates social media management costs an average of $12,300 per month... businesses spend $1000 monthly for the gold verification check on X, while Meta charges $21.99 per month per page on each platform.
[
add
]
[
|
|
...
]