"Two-thirds of TV viewers say they're more likely to watch a show after seeing it advertised on social platforms. But ads are only part of the story. Organic social content—posts from friends, family, creators, and other fans—plays a key role in turning awareness into action."
"Creators are essential guides for viewers and influence every stage of the viewing funnel—from awareness to consideration and conversion. While mega creators are the top source of influence, there were also smaller, more niche creators who could help expand awareness and maximize TV show engagement."
"65% of viewers are driven to watch TV show trailers by social media discussions and hearing about new programs from connections. Almost half of TV viewers also want to discuss shows online, and/or search for similar content. More than a third look up cast members or read reviews online."
Snapchat's study with Omnicom Media and Ipsos reveals that social networks significantly influence TV show viewing habits. Two-thirds of TV viewers are more likely to watch shows after seeing social media advertisements, while 65% are driven by social discussions and peer recommendations. Nearly half of viewers engage in online discussions about shows, search for similar content, or research cast members and reviews. These behaviors maintain cultural relevance for programs. Creators play a crucial role in influencing viewers at every stage—from initial awareness through conversion. Both mega creators and niche creators effectively expand reach and engagement. Snapchat specifically influences 69% of daily users to watch advertised shows, making it a valuable platform for entertainment marketers.
Read at www.socialmediatoday.com
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