Organic vs Paid Social Media: The Ideal Hybrid Strategy

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand.

Paid social media allows you to target specific demographics, expand your reach beyond your existing followers, and drive more immediate results through strategic ad placements.

The primary goal of organic social media is to build a genuine connection with your audience by providing valuable, entertaining, or informative content that resonates with them.

Read at Buffer: All-you-need social media toolkit for small businesses