Nextdoor's unlikely hail mary to stem engagement crisis: local journalism
Briefly

Nextdoor is collaborating with over 3,500 local news providers to feature their content in the app, enhancing the platform’s value for users. The redesign also introduces better alerts for local emergencies like bad weather and power outages while employing AI for improved local recommendations. As a response to the dwindling local journalism landscape, which has seen a significant drop in journalists, Nextdoor aims to keep users informed with local stories and thereby increase daily engagement. The app currently boasts over 50,000 news stories from across different neighborhoods, promoting connectivity and relevance in local news consumption.
Nextdoor is partnering with over 3,500 local news providers to contribute material to the app, aiming to increase engagement and utilization among its users. The platform intends to enhance user experience with alerts for bad weather, power outages, and recommendations for local services using AI, making the app a daily necessity for its users. Nirav Tolia emphasized the need to create sufficient value for neighbors to encourage daily use.
The goal of Nextdoor is to provide local news relevant to users’ neighborhoods through partnerships with local journalists. As of the initial launch, they have integrated over 50,000 local news stories, covering more than three-quarters of the app's neighborhoods. This initiative comes during a significant decline in local journalism, where many regions lack a full-time journalist, showcasing a potential collaborative model for sustainability.
Read at Fortune
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