"Competitor Analytics, as it sounds, provides more context on how your company page is performing in the app, by showing you data on the follower growth, recent post performance, and engagement rates of competitor LinkedIn company pages. You can also discover trending content from your competitors' pages, in order to stay up with engagement shifts. It's a handy tool, but unfortunately, it's about to become a paying member only option."
"LinkedIn Premium Company Pages, for which you need to pay at least $99 per month, will have access to comparisons of nine competitor pages, while they'll also be able to see the trending posts of three competitors. It's another way to drive LinkedIn subscription take-up, with LinkedIn looking to build on the growth of its business packages, which it first launched in April last year."
LinkedIn is converting Competitor Analytics into a paid feature, reducing free access beginning October 15. Non-paying company pages will be limited to comparing against a single competitor and will largely lose access to the option. Premium Company Pages, costing at least $99 per month, will be able to compare against nine competitors and view trending posts from three competitors. LinkedIn frames the change as a revenue and cost-saving measure tied to the growth of its business packages and rising Premium Company Page subscriptions. The change may push businesses toward paid subscriptions as social subscription tools advance, while advertising remains the primary revenue source.
Read at www.socialmediatoday.com
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