"Fans of the popular "inspo" platform believe that such an acquisition could be on the cards, after it was highlighted in a "predictions" report by The Information, which was published at the beginning of this year. The report hinted at the potential move's purpose being to expose OpenAI to more human-generated data, train AI on how we browse online, and better compete with Google and Meta who already have a firm hand in popular social-media sites."
"These users, around 42 percent of which are in Generation Z, have been glamorizing analogue lifestyles, offline hobbies, physical media and craftsmanship for some time. For them, Pinterest is one of the last remaining refuges from the AI-saturated web-a space unbothered by the churn of algorithms or synthetic media. One creator, who goes by @irelyn.may on TikTok, told her followers on January 4: "If AI buys Pinterest, I will have nothing left.""
OpenAI is rumored to consider an $18 billion-plus purchase of Pinterest to gain access to human-generated data, train AI on browsing behavior, and compete with Google and Meta. Neither Pinterest nor OpenAI has issued a response to the rumor. The rumor has spread on TikTok and Instagram, where many users express hope that Pinterest remain a limited-AI space. About 42 percent of Pinterest users are in Generation Z, many of whom favor analogue lifestyles, offline hobbies, physical media, and craftsmanship. A TikTok creator, @irelyn.may, said "If AI buys Pinterest, I will have nothing left," and her post received millions of views and likes. Experts say Gen Z concern centers on trust and human curation.
Read at Miami Herald
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